1. Personal Information We Collect

1.1 Information you actively submit

1. Account registration: Email address, account password, nickname.
2. Checkout & shipping: Full name, delivery address, postal code, contact phone number.
3. Payment data: Billing address, payment method records (we do not store full credit card numbers, CVV codes).
4. Communication data: Content of emails, chat messages, product reviews, return request information sent to our support team.

1.2 Automatically collected technical data

• Device type, operating system, browser version, screen resolution
• IP address, approximate geographic location
• Website access time, page browsing records, click behavior, search keywords
• Session ID, cookie identification data

1.3 Information from third parties

2. How We Use Your Personal Data

1. Process orders: Complete payment confirmation, product packaging, delivery arrangement, logistics tracking and after-sales handling (return, refund, exchange).
2. Account management: Verify identity, maintain normal login, reset passwords, protect account security.
3. Customer service: Reply to your consultation, resolve order disputes, handle return and compensation applications.
4. Website optimization: Analyze browsing habits to optimize page layout, product display and shopping experience.
5. Marketing communication: Send order notifications, logistics alerts, exclusive discounts and new product newsletters to your registered email. You may unsubscribe from marketing emails at any time.
6. Compliance: Comply with international trade laws, tax requirements, GDPR, CCPA and other global data protection regulations; prevent fraud, malicious refunds and illegal transactions.

3. Cookies & Tracking Technologies

1. Necessary Cookies: Mandatory for website operation, enable login, shopping cart storage and checkout functions, cannot be disabled.
2. Functional Cookies: Record your preferences such as language, currency, product favorites to improve browsing experience.
3. Marketing Cookies: Track browsing behavior to deliver targeted pet product promotions and advertisements.
    
   You can adjust cookie permission settings in your browser at any time. Disabling cookies may cause partial website functions to fail.

4. Data Sharing & Third-Party Processors

1. Payment service providers (PayPal, credit card payment gateway): Process secure payment settlement.
2. Global logistics & shipping carriers: Deliver your parcels to the submitted shipping address.
3. Email service platforms: Send order updates and service notifications.
4. Cloud storage & website operation tools: Safely store order and account data.
    
   All third-party partners sign data confidentiality agreements and are prohibited from using your personal data for other unauthorized purposes.
    
   We will only disclose your information when required by law enforcement authorities with valid legal documents.

5. Data Storage & Security Protection

1. Storage Period: We retain your complete order and account data for 5 years for tax, after-sales and compliance purposes. After the retention period, we will anonymize or permanently delete your personal identifiable information.
2. Security Measures: Our website adopts SSL end-to-end encryption technology for data transmission; the background database is protected by firewalls and access permission control to prevent unauthorized access, leakage, tampering or loss of data.
3. Risk Reminder: No internet transmission system can guarantee 100% absolute security. If you discover abnormal account login or data leakage, please contact our support immediately.

6. Your Legal Rights Over Personal Data

1. Right to Access: Request a copy of all personal data we store about you.
2. Right to Rectification: Modify incorrect or incomplete shipping, account and billing information.
3. Right to Erasure (“Right to be Forgotten”): Apply to permanently delete your account and all related personal data (except data we must retain for legal compliance).
4. Right to Restrict Processing: Request us to suspend the use of your data for marketing purposes.
5. Right to Data Portability: Obtain your order information in readable electronic format.
6. Right to Object: Unsubscribe from marketing emails and reject targeted advertising tracking at any time.
7. Right to Lodge a Complaint: You may submit complaints to local data protection regulatory authorities if you believe we violate data protection laws.

7. Minors’ Information Protection

8. Cross-Border Data Transmission

9. Updates to This Privacy Policy

10. Contact Us